Design Hero: Print
3 weeks, Spring 2021
An ode to my design hero, Jessica Walsh, through the visual expression of her work in a 16 page booklet. 
Through the medium of print, I was able to take the reader through the special journey of uncovering who Jessica Walsh is and what her work encapsulates. Mimicking Walsh's design style of bold colors and clean photography, I made this booklet not only to educate the readers about who my design hero is but also to celebrate Walsh's work and visual style. 
Trim size: 8.25 x 10.5 inch, 16-pages
Tools: Adobe Photoshop, Adobe InDesign
Skills: Visual book design, Editorial design
Team: Individual​​​​​​​
01. Project Objective 
How can I make a publication that delights and resonates with the audience while also educating them?
A goal of mine with this project was to celebrate Walsh's work and showcase her visual style that I personally delighted in. However, beyond this, my booklet also had to serve its purpose in educating the reader and making the information digestable. It really came down to how I would spread out the information within the 16 pages of my booklet and also the sequencing of it. 
Here were the topics I wanted to cover in my booklet: 
1 ) Who is She?
2 ) Her Early Life 
3 ) Her Works
4 ) Early Career 
5 ) What is she doing today? 
6 ) Why is she my design hero? 
02. Initial Flat Plans
The way the information would be sequenced was a huge consideration and challenge of mine– as it would help or hinder the way the information is digested. 
To be honest, 16 pages is a lot. There are many combinations and so many ways the information could be broken apart. I started this process by simply making several flatplans of the different ways I would present my content. 
03. Initial Iterations
A big visual motif that I was personally interested in exploring was the negative and positive space of &Walsh's logo– the ampersand. 
The ampersand is the logo of Jessica Walsh's design studio, &Walsh. I showcased Walsh's work by cutting out the images according to the negative space found in the logo. In my pages, I followed Walsh's bold/colorful style by displaying her work with fun colors and big type. 
04. Final Booklet 
cover / back
cover / back
table of contents
table of contents
page 2 / 3
page 2 / 3
page 4 / 5
page 4 / 5
page 6 / 7
page 6 / 7
page 8 / 9
page 8 / 9
page 10 / 11
page 10 / 11
page 12 / 13
page 12 / 13
05. Reflection​​​​​​​
The beautiful aspect of print is simply the fact that we can tangibly touch and interact with the pages. 
I think the interesting thing about print is that the designer has all the control of how they present the information, a page at a time, and the ordering of these pages. However, unlike video, each page is a visual statement that the reader would slowly find the nuances as they spend more time on each page. With this project, I think it is really interesting learning and reflecting on the different purposes of each medium and seeing what resonates with me the most as a designer. ​​​​​​​