Fuel for the Future is a multifaceted campaign that consists of a promotion video, social media posts, physical merchandise, and a wall installation that all point to one goal of leading parents and guardians of young children to demand the necessity of internet access from their representatives.
FUEL FOR THE FUTURE CAMPAIGN
OVERVIEW
A public campaign in collaboration with Southwestern Pennsylvania Commission (SPC), Allies for Children and Metro21 @ CMU that encourages parents and caregivers to advocate for equal internet access for their children.
Individual
Figma
Adobe Photoshop
Adobe Illustrator
Adobe AfterEffects
TEAM
TIMELINE
TOOLS
5 Weeks (Fall 2021)
Brand Identity | Campaign Design | Creative Direction | Motion Graphics | Typography | Graphic Design
There are children who face obstacles completing assignments online and has no power to change their situation.
According to the most recent data from the National Center for Education Statistics (NCES), 14% of children ages 3-18 don't have internet access at home. More than 9 million schoolchildren faces difficultly completing assignments online. However, most of the children who face this shortage of resources do not have the capabilities of changing their situation.
UNDERSTANDING THE PROBLEM
Fuel for the Future aims to “bring to light” this problem and encourage parents/guardians to stand up for their children by pushing their representatives to provide accessible internet connection. Comparing internet access to resources like food and water that help “fuel” their child’s future and well-being, this campaign stresses the importance of internet access in the 21st century. The campaign asks the parents/guardians a simple question throughout, “Is your child fueled for the future?”
CAMPAIGN GOAL
Speaking to the parents and guardians of these children who can actually advocate for their resources.
VISUAL STYLE
This playful and bold visual system reflects the youth of the children as well as aims to catch the attention of the viewer. The metaphor of fueling or “filling up” is consistently seen all throughout the campaign.
Due to the ease of sharing Instagram has, the campaign extends to this social media platform, capturing the attention of users with simple statements, questions, and bold colors.
SOCIAL MEDIA CAMPAIGN
Child-friendly items were designed to be distributed in schools, displaying the campaign in forms of stickers, tote bags, and water bottles.
PHYSICAL MERCHANDISE
This wall art will be installed in schools so that students, parents, and even teachers can participate in answering the question of “What fuels you?” This will bring awareness to the campaign and hopefully spark conversation.
PHYSICIAL SPACE